Our Story

Higher Grade was founded by long-time friends, Ian Hull and Alex Ostrovsky in the summer of 2018. We opened our first retail location near downtown Noblesville in the fall of that year which was a rapid success. From inception – our primary vision was to scale operations across multiple locations in order to better serve a growing & under-served customer base in central Indiana. As of today, we have one of the largest footprints in central Indiana, as we own & operate four locations in Hamilton County, a fifth location in the Zionsville/NW Indy area, and a sixth location in Avon. As always, we will continue marching forward into new markets based on customer demand.

Higher Grade prides itself on carrying products that are both authentic & reputable – ensuring our customers receive the highest possible value when they shop with us. Our team focuses on providing a higher-end shopping experience with tailored recommendations based on your needs. Our staff members are motivated & eager to answer any questions you may have.

Educated staff, customer care, fair pricing, and aggressive promotions are at the very core of our success. Customers do not leave a Higher Grade location without a lasting positive impression. But don’t just take our word for it – read our reviews!

Higher Grade is for adults only – Must be 21 years or older to Enter with valid ID.

Thank you for supporting a Hoosier-owned business!

To inquire about franchise opportunities, please email – info@highergradestore.com

Ian Hull


A lifelong Hoosier from the greater Indianapolis area.

Alex Ostrovsky


A McKinney School of Law graduate from Hamilton County.

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